Marketing your truth

People don’t care how much you know until they know how much you care – Benjamin J Harvey

I assume this is something you and I must be needing to hear or we wouldn’t be reading it or bothering to decipher the quote. We love to explore or we wouldn’t be here. We are explorers! Our purpose for blogging is to know ourselves, whether we realise it or not. It’s a channel for our voice within, a bit like in that book ‘Conversations with God‘ where the writer swore the answers came from somewhere else outside him, or The Abrahams talks, where you watch this lady speak with a slightly different accent and saying ‘you see’ a lot when she is ‘inhabited’ by the universe or something. Fascinating actually. I liked it. But then I like most things because I am easily pleased, especially by the fact that I am easily pleased (no, that repeat is not a typo).

Anyway I digress – and so soon! I think salesmen use this tool – ‘You have to sell yourself before you can sell your product’. One hopes they are genuine when they do that. We like to think we can see through the ‘shoddy salesman in the cheap suit’ but what a daft thing to judge people by. Look past the damn suit I say! There are plenty of rich souls wrapped in poor clothing.

I work in customer service so every time I get a marketing blog from Seth Godin on the subject, I get all excited. This week he came out with two thoughts on customer service which are basically the same as this quote. He said that The simplest customer service frustration question of all is “Why isn’t this as important to you as it is to me?” – you can click on the link but that’s all there is.

I hadn’t thought about it that way – but then Seth could extract meaning from white noise! I care a load, which is why I love my job. I care and yet I keep a little distance when someone is angry, so that I still want to help them instead of getting soaked in their personal storm. And that’s the difference. You have to still want to help them. They can tell. The other thing Seth came out with was that ‘The only point of customer service is to change feelings. The feelings are all that matter, and changing feelings takes humanity and connection, not cash’. He says that if at the end of the interaction the customer would recommend you to someone and he now feels the same way about your organisation before you let him down, you are a success.

And that’s where bloggers come in. With the immense humanity and connection amongst the communities we create, we change everyone’s feelings. We are a universal support group. We are not freaks, we are not alone, others get us. A hundred tiny bonds – a like here, a comment there and the gift of a follower add up and create an energy. Someone said to me today – Yes blogging is HUGE now. Well I jumped in to the Huge and was surprised to find myself bobbing, floating, buoyed up by the lightness in me, in the sea of good feeling.

I see on my stats that many people like to read the ‘About me’. Do they want to know how much I care? Have I expressed what I’m about? I will have to reread it. It wasn’t my point when I wrote it. I dared to put it all on the line though, to risk sounding like a do-gooder. I am my truth here online, my soul-me, invisible to the friends who don’t know me and transparent and vulnerable to the world. But I have never felt less vulnerable. My biggest weakness is my biggest strength it appears.

What ‘About You’ ?


What’s in your fridge?

Whenever you fall, pick up something – Oswald Theodore Avery

Just now I dropped an open tub of margarine. In the millisecond it took to fall, I know I furrowed my brow as I expected it to splat all over the floor. I also remember being curious while it actually fell as I had never dropped one before (and you would usually call me Miss Accident Prone Butterfingers).  I knew I was about to learn something.

Of course, because it had only just come out of the fridge, first thing in the morning, nothing much happened when it hit the floor. It didn’t splatter or leave the container, the container didn’t break or even dent and I didn’t have anything to clear up. It actually bounced. I quickly retrieved it, still exactly as it was before I dropped it.

It got me thinking though! What I realised was that if the margarine had been out all night, it would likely have melted somewhat, and made a mess on impact.

That could be a metaphor for us as people. Where have we been ‘all night’? What consistency are we, before any ‘disaster’ occurs? Will we fall apart or hold together? How can we come out of the fridge often and long enough to give of ourselves (to my raisin toast this morning) but remain essentially in an environment that nurtures us and makes us strong enough to cope, until we are all used up? My fridge is filled with great people, (the ability to find the great in everyone), freedom, (the ability to enjoy the freedom of even a few spare minutes or freedom of my thoughts) and learning from whatever and whomever I can. What’s in your fridge?

PS I wrote this, because I couldn’t stop myself; being a ‘writer’. “A writer is a person who writes”. Then I decided to use this thought for my post today so I can spend time editing past rambling ones instead. I don’t have a quote about butter however this seemed pretty close! I could rephrase it ‘Whenever you drop something, pick something else up, even if it’s just an idea’ – Emma Victoria Capell.

It’s tempting to keep writing (and digressing) on this subject, but today Less will have to be More.